Creativity has gotten too complicated. Time to boil it down to the essentials. Use only what’s needed. Simple & honest creates rich & complex. Because we know, the more you leave out, the more you get out. More ambition, more success, more joy. That’s not just good business, that’s GOOD SOUP.

Some things we do

Brand

Strategy
Positioning
Branding & design
Storytelling

Comms

Strategy & planning 
Art direction
Copywriting 
Activations 
Integrated campaigns
Creative content 
Brand partnerships
Full service Production 

Music

Composition & production
Music supervision
Playlists
Artist brand partnerships
Talent negotiation